Why All Entrepreneurs Need a Content Strategist For Their Business

Content as a marketing tool has become so potent that it is now top of the list to drive business growth and revenue, but are businesses leveraging its potency to the fullest?

Entrepreneur.com

By Thomas Ai Nerd Helfrich June 22, 2022

Opinions expressed by Entrepreneur contributors are their own. Businesses on all fronts, irrespective of the industry, are headed for a steady climb to adapt to new times and stay afloat. While different businesses have utilized many methods and techniques, content marketing has rapidly become a more powerful tool to achieve this objective.

According to Demand Metric, 90% of all organizations utilize content in their marketing, bringing in three times as many leads as they would with traditional marketing, and it costs 60% less. With marketing being a core part of every business's operations, utilizing content marketing becomes a strategic move. It is mostly organic, less expensive and serves more purposes in the long run. Using the right tools and social media platforms will lead to the desired result when there is a chosen goal for your content marketing.

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