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Cut through the noise.
Lead with Insights.

Power your brand, engage more buyers, and establish true market authority with media-friendly research

Momentum Insights™ By Demand Metric

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Highly engaging custom analyst research reports.​

 

  • ​Credible ‘anchor’ content that can be repurposed into many bite-sized chunks.

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  • Build brand awareness & reputation so you become the go-to choice in your market

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  • Engage buyers & generate leads with fresh, compelling insights they actually want to read

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  • Empower your sales team by giving them real, data-backed reasons to start meaningful conversations

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  • Position executives as industry thought leaders so your brand becomes associated with expertise and credibility​​

Kurt Lewin

"No research without action, no action without research."
“The team at Demand Metric was professional and easy to work with. We look forward to making this an annual research partnership and a key part of our annual content strategy for many years to come.”

Tom Sather, Sr. Research Director @ Validity

The Problem: Drowning in the Noise

Your buyers are overwhelmed with marketing messages. Whitepapers go unread, social media ads get lost in the feed, and sales calls are dodged.

 

When everyone’s claiming to be a “thought leader,” what makes you truly stand out?

 

Most organizations either:

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  • Settle for generic stats and outdated reports, failing to capture real attention.​

  • Run surveys in-house, only to discover it’s time-consuming and fails to deliver results.​

  • Buy expensive data, only to find it’s not tailored to their audience and business goals.

 

This cycle leads to missed opportunities, wasted resources, and frustration for your sales and marketing teams.

The Solution: Momentum Insights™

That’s why we created Momentum Insights™, a fresh approach to research-driven intelligence that cuts through the noise, builds brand credibility, and energizes every stage of your go-to-market engine.

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Momentum Insights™ Research Partnerships include the following:

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  • Custom Survey Design – We work with you to craft the right questions that get to the heart of your value proposition

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  • Exclusive Data Access – We tap into qualified participants who match your target profile, ensuring findings are both credible and relevant

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  • Expert Analysis & Storytelling – Our team turns raw data into compelling narratives, visually engaging reports, and soundbites that attract media attention.

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  • Integrated Marketing Support – We provide you with pre-built content assets and give you the data to use all year long in blog posts, infographics, socials, etc.

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  • Buyer Engagement & Sales Enablement – Equip your sales team with conversation starters, data points, and insights that resonate with today’s skeptical buyers.

 

With Momentum Insights™, you’re not just collecting numbers, you’re unleashing a strategic resource that positions your brand as an industry authority, attracts new leads, and energizes your sales cycle.

Why "Momentum?"

It's called Momentum Insights™ for one simple reason:

our research propels your brand and revenue efforts forward.

 

Instead of stagnant reports that sit on a shelf, we deliver dynamic, media-ready data that resonates with journalists, prospects, and influencers, giving you the traction you need to cut through the clutter and drive results.

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  • “We landed 4 new clients and 1000 leads in the first month" - Validity

  • “Research is critical for us to validate the industry and educate the market” - Vidyard

  • “Our largest deal of the year came directly from this research partnership” - Skura

What Sets Us Apart?

  • Tailored to Your Goals – We don’t do generic. Every research engagement is aligned with your unique objectives.

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  • Media-Trusted – Our methodologies and participant pools are designed to generate results that get featured in top-tier outlets, elevating your brand reputation.

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  • Rapid, Flexible Execution – You get results fast, and our flexible formats ensure you can adapt insights to multiple channels like webinars, podcasts, LinkedIn, sales decks, and more.​​

A PROVEN 3-STEP PROCESS

Our Momentum Insights™ research partnerships typically follow a 60-day cycle to produce compelling, media-ready findings:

 

STEP 1 - DEFINE

Apply the TRACTION Framework™ to connect your solution with market needs.
 

STEP 2 - DESIGN

Execute data-gathering strategies that secure fresh proof points from your target audience.
 

STEP 3 - DRIVE

Distill findings into high-impact resources and go-to-market assets that power brand awareness, thought leadership, and sales pipeline growth.

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Get more than a report...

CMOs

  • Leverage key insights in thought-leadership presentations

  • Enable your team to produce a steady stream of high-quality content

  • Cost-effective solution that won't blow your entire budget

Content Marketers

Fuel your content engine by leveraging the data to produce secondary assets, like:

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  • Blog Posts

  • Infographics

  • Video Infographics

  • Sales Presentations

  • Webinars

  • Interactive Assessments

Demand Gen & Go-To-Market Teams

  • Leverage the raw data to find bespoke insights that will resonate with your target accounts and buying committees

  • A sure-fire flow of assets that can be used in your email and social promotions  

Communications Teams & Agencies

  • We support agencies by delivering research that strengthens their clients’ value propositions, fueling campaigns with compelling data and thought leadership content.

  • Coordinated PR to boost visibility

  • Newsworthy content that raises brand awareness and ensures thought-leadership positioning

Why Research is a Win/Win

The Demand Metric community benefits from a steady stream of trustworthy insights, and our partners get exclusive rights to leverage the report in their marketing efforts -

 

And oh yeah, we'll promote the report for you too.

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Our research programs are designed to explore the business benefits that correlate with an investment in your solution.

 

We partner with you to create content that shares compelling reasons for why your prospects must invest in your solution and give you the data for business cases, sales decks, and executive presentations.

Integrity is Key.

We anchor our research process in five core pillars to guarantee impactful outcomes for our partners and readers:
 

Transparent Methodology: Clear disclosure of methods and sponsorship
 

Review & Accountability: Rigorous peer reviews and audits to maintain integrity
 

Editorial Independence: Frameworks and methods that remain sponsor-agnostic
 

Actionability: Real-world recommendations for immediate application

Data-Driven Objectivity: Fact-based insights grounded in multifaceted data

TRACTION Framework™

Our proprietary TRACTION Framework™ helps our research partners uncover the story their brand needs to tell by taking a deep dive into the following:

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Trends: Which market forces are impacting or fueling your solution’s growth?
Review: How does your solution currently address customer needs and stand out?
Analyze: What pain points and criteria influence your buyers?
Clarify: Which value drivers best convey your points of differentiation?
Trace: Evaluate consistent wins and the existing feedback loops.
Identify: What success metrics, stakeholders, and other resources are required for success?
Outline: What methodologies and sampling approaches will work best to engage?
Navigate: What are the timelines, checkpoints, and dissemination plans?
 

Leveraging the TRACTION Framework™ ensures we capture the exact narrative and insights you need to influence your market.

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Let's Connect!

If you're a CMO, marketing executive, or agency leader who needs to:

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  • Validate your solution with third-party credibility

  • Generate media-friendly insights that drive awareness, trust, and demand

  • Equip your team with data-driven content that accelerates decisions

  • Or build internal capability so your growth efforts stick long after the campaign ends...

 

Then let’s talk.

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For over 16 years, I’ve helped leaders like you design custom research that earns headlines, sharpens strategy, and delivers measurable results.

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